December is an important time for many Telemarketing Lists brands to be visible. This significantly increases the advertising pressure on Facebook and that affects your campaign on the platform. These are the 4 things you should pay extra attention to when planning your Facebook campaign. Facebook auction for dummies To understand Telemarketing Lists how the month of December affects your Facebook campaigns, it is good to know more about Facebook auction. The display of advertisements on Facebook has 3 different components: the auction advertiser controls the pacing system The most important component is the auction, which Telemarketing Lists you can see as a ranking mechanism.
The winner of an auction is the ad with the Telemarketing Lists highest total value, a value made up of the following three components: Bid The bid that you as an advertiser set to achieve the desired result on the KPI you have chosen. Estimated Action Rate The estimate of whether someone will interact and convert with an ad. Ad quality The quality of the ad itself, which is determined by, among other things, feedback from people who see the ad. The estimated action rate and ad quality together determine the relevance of an ad. The more relevant the ad, the Telemarketing Lists more likely it is that your ad will be given priority in the auction. Visual of a gift in the style of Facebook.
Wrong campaign objective It makes Telemarketing Lists sense to select the right campaign objective. Certainly in the month of December (budget) waste is unconsciously created here. How? Because the selected campaign goal reflects the creation type, but not the intent of the campaign itself. In December, many brands come up with great video content. In the case of retail brands, this is often used to increase visits to the web shop. People Telemarketing Lists often opt for a ' video view ' campaign objective. This results in Facebook prioritizing your ad among users who have a high-estimated view rate. Also read: The targeting options of Facebook, LinkedIn, Google Ads & Snapchat So not so much with users who would visit your website. In this case, it is more Telemarketing Lists effective to select a campaign objective such as 'website visits'.